September 1, 2010 - Gulf Shores, AL (GSA) and Orange Beach, AL (OBA) - Two of the biggest names in music will use their star power to help bring attention and tourists back to the Alabama Gulf Coast. The two free concerts ON THE BEACH are slated for the weekend of October 15th-17th in Gulf Shores, Alabama, with Bon Jovi performing on Friday, October 15th and Brad Paisley performing on Sunday, October 17th. These two shows signify the next installments of Alabama’s “Concerts For The Coast” event series.

“We are thrilled to announce the addition of these two concerts that will enhance an exciting weekend that already features the return of our powerboat races ,” said Herb Malone, president/CEO of Gulf Shores & Orange Beach Tourism. “We are extremely pleased that fans will have a weekend filled with exciting race action and capped off with two nights of phenomenal beachside music."

Bring your beach blanket and enjoy two incredible concerts on the pristine white sandy beaches of Gulf Shores, Alabama. The shows, which are FREE to the public, will be ticketed events. Tickets will be available through Gulf Shores and Orange Beach lodging partners starting Wednesday, September 8th. For a list of accommodations offering free tickets, visit http://gulfshores.com/packages-deals/.

A limited number of tickets will be available for local distribution to area residents on Saturday, September 11th.

Known for their beautiful beaches and beach-town vibes, Gulf Shores and Orange Beach Alabama have quickly become a destination to see blockbuster concert events. This past May, Gulf Shores hosted the Hangout Beach Music and Arts Festival - attracting over 50 bands and thousands of fans. The Concerts from the Coast series kicked-off with Jimmy Buffett & Friends: Live from The Gulf Coast on July 11th and continues with a performance by Hank Williams Jr. and Gretchen Wilson on September 25th. This concert series was created to offer much-needed economic support to the troubled gulf area, drawing visitors from around the country and stimulating the local economy damaged by the oil spill.

Gulf Shores & Orange Beach Tourism present Bon Jovi and Brad Paisley in cooperation with the Cities of Gulf Shores & Orange Beach and the Alabama Tourism Department.