February 12, 2013, Gulf Shores, Ala. (GSA) – The Dairy Queen® system’s newest, most exciting restaurant concept has opened its doors at 3800 Gulf Shores Parkway Suite. 400 in Gulf Shores at the Pelican Place Shopping Center.

The new 2,800 square-foot DQ Grill & Chill® restaurant has added 45 new jobs, contributing to Gulf Shore’s employment growth. The new restaurant also will contribute to the state’s restaurant sales, which according to the National Restaurant Association, are projected to increase by 3.8 percent this year.

“We are excited to open our first DQ Grill & Chill restaurant in Baldwin County and welcome the community in to enjoy our full menu of cravable food items, cool treats and Orange Julius® specialty fruit smoothies and drinks,” said restaurant operator Ron Lynn. “This new restaurant is sure to become a location where families and friends can gather to share smiles and stories over a great meal and treats.”

The DQ Grill & Chill concept blends the best of DQ® iconic history with the most modern innovations in the quick-service restaurant industry. The food menu features the quarter- and half-pound GrillBurgerTM made to order, as well as other delicious and unique food items, including deli-style Iron Grilled Sandwiches. Other menu offerings include Grilled or Crispy Chicken Sandwiches and Salads; Chicken Strip Baskets; Shrimp Baskets; Quesadillas and Chili Cheese Dogs.

Complementing the “Grill” is the “Chill,” with the traditional and indulgent Dairy Queen soft-serve treats everybody knows and loves. Along with all of the DQ favorites, such as the signature Blizzard® Flavor Treats, MooLatté® frozen blended coffee beverages, DQ Cakes and waffle bowl sundaes and cones, guests will enjoy the delicious Orange Julius Premium Fruit Smoothies and fruit-blended beverages on the menu.

Orange Julius Premium Fruit Smoothies are made with real fruit and low-fat yogurt, and are blended fresh for customers upon ordering. The refreshing, frothy real fruit Julius Originals are also blended fresh. Flavors for both Julius Originals and Premium Fruit Smoothies include Orange, Strawberry, Strawberry Banana, Tripleberry® and Mango Pineapple.

The DQ Grill & Chill restaurant interior brings an innovative dimension to QSR dining. Highlighted by the modern open-air grill and separate “Grill” and “Chill” sections, the restaurant features comfortable booths and large wooden tables, warm lighting, music and an overall inviting environment.

The restaurant can seat 48 guests inside with patio seating available outside and also offers a convenient drive-thru window.

For more information about the Dairy Queen system, visit DairyQueen.com.